To be able to make it big and move into the mainstream music you need to possess at least one or two of these qualities which are; Talent, money, swag, good voice, song writing skill, large fanbaze and God’s favour.

These seven qualities are my holy grail for any artiste that wants to be successful and are also what can make or mar you as an artiste. So this leads me to asking this very controversial question which might not go down well with a lot of people who are his fans. The question goes, “Is Davido an average artiste who wouldn’t have made it big if it weren’t for the money he had to throw around in order to solidify his name on our hearts and minds?”

Let’s take a look at his career from inception when he released his debut single “Back When” featuring Naeto C. So many people didn’t like the song at first when it was released but because he was able to force it on us by paying a huge sum of money to TV stations and radio stations to air it almost every minute, the song got stuck in our head and before we knew what was happening we all unconsciously began to sing the song and then people began to fall in love with it. That is the power of one of the 7 qualities I listed at the beginning of my article, which is the power of MONEY.

Let’s look at it in a different angle. Would you have paid attention to Davido’s music if you only downloaded his music online and maybe heard or watched his music on the radio or television just twice or thrice? Am sure your answer would be NO. There are a lot of talented artistes roaming the street who have very good songs and who have given little promotion for their songs but still didn’t get the attention and recognition they ought to have gotten.

My opinion about this topic is that Davido is not an average artiste because if he was, even with a lot of money at his disposal his luck would have run out a long time ago. Also let’s not forget that he is very hardworking, always on the move trying to put his music and name on the world map. He has 4 out of the 7 qualities or should I say my 7 Holy Grail listed above which are working well for him and keeping him relevant till today. Those 4 qualities he possesses are: (money, swag, large fanbaze and God’s favour).



Many people would dispute this fact but if it was just money then every rich kid in the country would become another Wizkid but it doesn’t work that way. Davido’s cousins Shina Rambo and Bred are also rich kids whom Davido invested a lot of money in their musical career but still they weren’t able to live up to the resources invested in them.

It’s an open question and everyone is free to share their opinion on this topic. If you believe Davido is an average artiste who was able to make it big because of been Omo Baba Olowo (O.B.O). Or if you feel he is not an average artiste who only made use of the available money to spearhead his music career. Whatever you opinion is we would definitely love to hear it.